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Why We’re Excited About the Mailchimp Marketing Platform

If you’re a Mailchimp user, you got an email last week about their new Mailchimp Marketing Platform. I dug into the details to see what it means for our clients and for us (we use Mailchimp, too).

I’m pretty stoked about it. Here’s why.

Why we’re excited about the Mailchimp Marketing Platform

It makes analytics useable

Instead of just feeding you analytics like open and click rates, it will suggest what to do next. That alone will make marketing easier and more powerful for companies of all shapes and sizes.

Everything’s in one place

Mailchimp offers more than “just” email. You can build landing pages and sign up forms. You can create social posts and ads.

Marketing Platform brings all of those services together into one place so you can create truly integrated marketing campaigns.

It can suggest new email campaigns

Marketing Platform has a built-in CRM. Yes, you need to get it set up first, but once you do, I think it’ll change your (marketing) life.

The audience dashboard will show you segments of your audience that you can target with new campaigns. This feature is called Smart Recommendations, and I cannot wait to use it.

It’ll help you personalize and automate emails

The CRM will also help you personalize and automate emails based on client behavior.

This isn’t just a great tool for e-commerce sites. Yes, you can send the right message at the right time based on a purchase – but also when someone clicks on an article, event info or special offer in your email.

It can grow your client base

Just like on Facebook or Instagram, you can create a lookalike audience for your top clients. Mailchimp will take that list and use it to target potential clients on Facebook, Instagram and/or with printed postcards.

This is paid feature, and it might be worth it.

Obviously, I haven’t used it enough to know if Marketing Platform will kick ass or not. So stay tuned for a follow-up article!

Photo by Miguel Á. Padriñán from Pexels

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