21 May Stop Writing About the Pandemic. Write About This Instead.
Covid-19 fatigue has set in. We are sick of reading about, worrying about and talking about it. The “we are all in this together” messages feel stale, and in some cases, inauthentic. Even though it’s still defining our lives, it is time to stop writing about the pandemic.
There are exceptions of course. If you’re in the public health or healthcare fields, please keep sharing covid-19 infection, testing, hospitalization and death rates. If you’re in the pharmaceutical industry, please share news of therapies, medications and vaccine trials that are working.
For everyone else, it’s time to shift your message.
Stop writing about the pandemic. Write about this instead.
Here’s why you need to stop writing about the pandemic: It is very obvious that we are not all in this together. Minorities and lower-income households are being affected disproportionately. Small businesses are failing while large companies are somehow getting small business loans. The list of bad and downright depressing news goes on.
Instead of writing about the present, it is time to start looking forward.
Write about the future
Shares stories about the future of your business and industry:
- How is your business adapting to address future needs and challenges?
- What changes have you made over the past two months that will likely remain permanent?
- How have your clients’ needs changed?
- What do you expect will happen in your industry over the next 6 – 12 months?
- If you have a bricks-and-mortar location, what does re-opening look like for you?
Tucked into the answers to these questions are so many hopeful, resourceful and innovative ideas. These need to be shared so others can follow the same path.
Restaurants and retailers around the country are planning to move dining and shopping outdoors. Rainy, windy, stormy and chilly days will require contingency plans, and I know these hard-working business owners will figure it out.
A lot of small retailers are also moving sales online for the first time ever. This is absolutely brilliant, and not just from a sales perspective. They might be building an email list or social media presence for the first time ever, which will allow them to build stronger connections to their customers.
Huge companies, like Twitter and Barclay’s, will permanently allow employees to work from home. Many companies are sure to follow suit. The ripple effects will be profound. People will have more time to simply live. They’ll likely be less stressed (no commuting!), have more money (no fancy work wardrobes!), and dine in neighborhood restaurants (more time!).
The more you write about the future now, the more prepared your clients, vendors and partners will be. Plus, it’ll give us all something to look forward to – and we need that right now.