12 Apr 5 Website Lead Generation Strategies That Work
If you’re ready to turn your website from a fancy online brochure into a lead generating machine, you’ve come to the right place. Once you get people onto your website – whether it’s via organic search, word of mouth or a social media ad – you want to capture their contact information so you can reach out to them and turn them into a prospect. The following five website lead generation strategies are proven to do just that.
Let’s dive in.
1. Offer can’t-refuse, free downloads
Giving away your valuable knowledge in a free download is one of the best tools for generating leads. Of course, you can always put together ebooks. If you don’t have time for that (can’t blame you!), you can find a short list of the best short downloadable content here.
Ideally, you’ll have a variety of downloads that connect to your services or areas of expertise. Here at Jansen Communications, we have ebooks, infographics and a check list. No need to create these all at once. A new one every two or three months is perfectly fine.
2. Provide an introductory discount
A lot of B2C companies offer a coupon or code customers can use towards their first purchase. There’s no reason your B2B company can’t do this – as long as you don’t hurt your margins.
If you’re not comfortable offering, say, 10% off the first month, what about throwing in an extra service at no cost? You could offer a quick audit or assessment, which might even open the door to additional business.
3. Put together a quiz
I tried to put together a quiz last year, and I will be completely honest: It was not easy. I eventually gave up.
With that said, if you have an intern or assistant who can put together a five-question quiz, I’d give it a shot. People love quizzes because they’re fun and interactive, so it might well be worth your time.
4. Create an online course
Before you wonder if I’ve lost my mind, trust me – it doesn’t have to take a long time to put together a free online course. What can you teach a person in five, seven or 10 days?
One of our clients has a 10-day course that covers the basics of options trading. In each email, he explains a different concept or strategy, and then links to a blog post or webinar with more information. We already had all of the information – it just needed to be brought together.
You might not think of your blog as a lead generation tool, but it is. Prospects will skim or read some of your posts to get to know you and confirm that you are an expert before contacting you.
You can also use your blog to move people onto your newsletter list. Add a pop-up window that appears when someone scrolls half-way through your blog post. Let them know what they will get when they subscribe to your newsletter and include as little sign up form.
Ready to try one or two website lead generation ideas?
We are more than happy to take the (sometimes tedious) content creation part of your plate. Give us a holler!