Head Kick-Ass Copywriter and Strategist



Way back in 7th grade, my English teacher Mrs. Gildard told me I should be a writer – she was pretty smart, huh? There’s a lot of power in the written word, and I use it to tell stories and create an emotional connection with the reader.

Jansen Communications allows me to do that for you – companies and brands of all shapes and sizes. Since launching in 2009, my focus has been on creating fresh, to-the-point, and engaging copy that is rooted in serious marketing strategy. I take a very collaborative, transparent approach to all client engagements so my team can deliver impactful results.


When I am not hunched over my Mac, I hang out with my husband, kids, and friends. I love to snowboard, spend time on the beach, travel, cook up fantastic feasts, drink wine, and laugh as much as possible.


Senior Copywriter and Strategist Extraordinaire

Marta Segal Block, Jansen Communications Senior Copywriter and Strategist


The first thing I remember wanting to do as a career was be a gas station attendant. I really liked the idea of getting to wear dirty clothes to work. Later of course I discovered that there really aren’t a lot of gas station attendant jobs out there. So I became a writer instead.


My first professional writing job was as a comedy/trivia writer for the popular CD-ROM game show, You Don’t Know Jack. Since then I’ve written about just about everything from chemistry to weddings in every format from print publishing to online content. I specialize in developing content strategy and creating engaging content for small businesses.


When I’m not writing you’ll probably find me in my minivan shuttling kids between activities. Being a writer and a mother may not be as romantic as the life I envisioned as a gas station attendant, but I do occasionally wear dirty clothes to work.


Senior Crazy-Good Copywriter

Terri Kaufman, Jansen Communications Senior Copywriter


I was the kid who put the elementary-school crossing guard on high alert, my nose stuck in a book even while the rest of me was in motion. Though I never got run over (well, not counting the motorcycle incident), I had plenty of other adventures in my life to fill a book or two. But somehow my fiction writing attempts never met my own high standards. So I pursued a communications career that always included writing – TV and video scripts, PR campaign materials, and now web and digital marketing content.


Things that make life meaningful for me are traveling with my husband, tasting new foods, and spending time with our grown sons. When I’m not working I’m often out walking my sweet Labradoodle, my nose to my iPhone. Some things never change.


Senior Copywriter and Token Male

Greg Voornas - Jansen Communications Senior Copywriter


Most of my wacky career has been spent in the big-agency world – Ogilvy & Mather, Foote Cone & Belding, Bozell, Young & Rubicam, Wells Rich Greene, Dailey & Associates.


I’ve been lucky enough to write for a ton of great clients – from IBM and Microsoft to Honda, Mazda, Mattel, Chase Manhattan Bank, even the U.S. Postal Service. B2B. B2C. B2Whatever.


My approach is simple: make it interesting. Whether it’s a postcard or business card, TV campaign or social media campaign, make it interesting. As the great David Ogilvy once told a client: “You cannot bore people into buying your product.” Bingo.


Copywriting Queen

Vanessa Mallory Kotz - Jansen Communications Copywriter


Upon winning first place in the Personal Narrative category in a district-wide contest as a fifth grader, I knew writing was essential in my life. Assignments and topics over the years have covered everything from the latest contemporary art show to innovations in lawnmower efficiency.


I’ve spent my career primarily writing marketing copy for nonprofit organizations and publishers, including The Writer’s Center, the Hirshhorn Museum and Sculpture Garden, and Johns Hopkins University Press. But I’ve also worked as a journalist covering fashion, food, theater—and yes, lawnmowers.


When I’m not gazing out my window contemplating the best word choice, I love going to art exhibitions with my husband, Gary; hanging by the pool with friends; and snuggle time with my grey tabby, Elle.


Kick-Ass Social Media Strategist

Jessica Bates, Jansen Communications Social Media Strategist


I’ve been an avid reader and writer since I was a little kid. Over the years, that has developed into a passion for digital communications. When you combine that with a love of meeting new people and a commitment to making a positive difference in the world, I’m happiest when I’m curating digital content for your brand and interacting with your online community. But when I’m not Tweeting (or Facebooking, Instagramming, Snapchatting or blogging) you can usually find me with my husband and/or our cat out and about in Washington, DC.


Bad Ass Junior Copywriter

Emily Crookston, Jansen Communications Junior Copywriter


For as long as I can remember I’ve been obsessed with ideas and their expression. Whether I was arguing for the merits of “The Wizard of Oz” as the film critic for the First Grade Gazette or Plato’s ethical theories as a philosophy professor, I learned that there is power in being able to package messages for different audiences. Now, as a copywriter, I get to help clients find their voices and own their stories.  
I live for coffee shops that play good music to write to and desserts topped with *real* whipped cream. If I’m not writing, I’m most likely practicing classical yoga.


Technical Writer

Lisa McCray - Technical Writer Jansen Communications


I’m a nerd who loves to share. I’ve always been fascinated with figuring out how (and why) things work, making new cool things, and then telling everyone all about it. Early on I thought I might study languages (share cool stuff in multiple languages!) until I found engineering (make cool stuff!). Eventually I migrated to IT (make cool stuff… in multiple languages!), but there’s one thing that remains the same: I love researching a problem, pulling things together to create a solution, and sharing what I learned. Sometimes the solution is a piece of code, sometimes it’s a story bringing disparate facts together into a coherent whole.


I write primarily about technical topics, and you’re equally likely to find me explaining how Reinforced Reaction Injection Molding works or what kind of wifi-connected light bulbs to buy. As long as there’s Cool New Stuff to learn and make, I’ll be writing about it.


If I’m not geeking out in writing, I can usually be found with my kids and husband in the Washington, D.C. area reading, sewing LEDs into things, and trying out the newest escape rooms.


Awesome Assistant to CEO

KARELYN LAMBERT | Assistant Jansen Communications


I’ve always found a special joy in learning new things and challenging myself to think outside the box. When I set out to learn something, there’s nothing that can deter my mission. In school I was the grammar/drama nerd. I’m happy to say that not much has changed since then.


For sixteen years, I have cultivated my experience in the Executive Administrative field with positions at companies including Whitney National Bank, AT&T, the City of New Orleans, and Quick Test Heakin Research. In 2011, I decided to start my journey as an Executive Virtual E-ssistant.


When I’m not helping savvy small business owners spend less time on administrative tasks, you’ll find me in Metairie, Louisiana with my husband and our three kids, two dogs, and one cat. In my spare time, I love reading, writing, cooking, and performing.