01 Jun How to Kick Ass With Pinterest Marketing
You might be wondering whether Pinterest marketing should even be part of your overall marketing strategy. Well, the answer is yes if:
- You want to reach Millennials and Gen Xers
- You want to reach households with incomes of $50k or higher
- You want to increase product sales
You can learn more about the demographics of users here, but here’s the biggest takeaway: 93% of active Pinners said they use Pinterest to plan for purchases and 87% said they’ve purchased something because of Pinterest.
As we wrap up our Social Media Marketing for Small Business series, let’s dive into how you can kick ass with Pinterest marketing. (You can find our earlier posts here: Facebook, Twitter, Instagram, and LinkedIn.)
Look at your Pinterest analytics
To ensure you are only pinning stuff that your audience cares about, look at two things in your analytics:
- Demographics, which tell you who your audience is and where they’re located.
- Interests, which tell you which Pins and Boards people are engaging with and what their common interests are.
Use this information to customize what you are Pinning (and maybe create some new Boards).
Add keywords – lots of ‘em
Make sure you include keywords in your “about,” Pins and board descriptions so you can be easily found. The more keywords you add to Pins, the more searches you’ll show up in.
Create Pins that perform best
According to Pinterest, Pins (aka, photos) that are most engaging are:
- High-resolution, professional quality
- In context (like linens on a set dining room table)
- Up close (to show off those details!)
- Vertical images with an image aspect ratio between 2:3 and 1:3.5 and a width of 600px
One more tip: Don’t use more than four images in one Pin. They don’t perform well.
As I mentioned above, you want to add a generous number of keywords to your Pins. You also want to write detailed descriptions. Write in a way that inspired the potential buyer to make a purchase. Include a link to a review or the product page and always include the price.
Write strong calls-to-action
Tell people how to buy a product – and why they need it. You can also play into FOMO by urging them to get it now (before supplies run out!).
Follow other people on Pinterest. Like their Boards and Pins. Add comments or ask questions. Reply to people who comment on your Boards and Pins. Don’t be afraid to socialize!
Pin a lot
Several times a day is best, which, yes, is a lot. Therefore, use a social media dashboard to schedule Pins so they don’t all appear at once.
Organize your Boards
Did you know you can shift your Boards around? Make sure your most popular boards are at the top of your page so people see them first.
Experiment with Buyable Pins and Promoted Pins
Advertising on Pinterest is done via Buyable Pins and Promoted Pins. Buyable Pins alert users of price drops and streamline the purchase process. Promoted Pins show up in feeds on Pinterest and are proven to increase conversions, engagement, and brand awareness.
Add buttons on your website
Do you have the Pinterest follow button on your website? This is a good time to add it. While you’re doing that, start going through the products and services you sell through your website and add “Pin It” buttons to each image.
Use some or all of these tips, and you’ll be ahead of the Pinterest marketing game!