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This Is What You’re Missing if You’re Not Using LinkedIn

LinkedIn is en fuego. If you’re not actively using this business-focused social media platform, you are missing out on potential sales.


During the fourth quarter of 2019, LinkedIn hit nearly 675 million members worldwide. Sessions grew by 25% with “record levels of engagement” and revenue grew by 24%.


Forget Facebook, Instagram, Twitter, Snapchat and TikTok. If you have anything to do with sales and business development at a B2B company, you need to actively use LinkedIn.


This is what you’re missing if you’re not using LinkedIn


In short, you are missing out on creating awareness and starting or joining conversations with potential clients.


Just last week, a potential client reached out to me because of an article I published on LinkedIn. She and I were not connected previously (but we are now). Anyway, as she read about email drip campaigns, she thought, “I need help with this.”


Boom. That’s the power of LinkedIn. And I have more stories like that.

Of course, for the platform to work for you, you can’t treat it like a bullhorn. Treat it like a cocktail party. Listen to what people are saying and then respond. Share your expertise and elaborate when asked for more info.


Here’s how I used LinkedIn to generate leads


At least once a week, I scroll through my feed. I react to or comment on what people are posting. I usually read other comments, and I might respond to what someone else posted.


If I really like what I read, I share it with my network.


When someone comments on my latest article or post, I thank them. I get a fair number of direct messages, and I always respond – even if the opportunity is not right for me. It’s just the polite thing to do, and it only takes five seconds.


I also use LinkedIn to grow my network. Whenever I reach out to someone, I include a note reminding them how we met or explaining why I’d like to connect.


The more active you are, the more you will show up in your network’s feeds.


Go get ‘em tiger!

Image from Pixabay via Pexels 

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