Twitter is still relevant

Surprise! Twitter Is Still Relevant in 2020

Twitter’s security issues, loss of active users and revenue woes are well documented, to the point that many people had been writing off the social media network. Well, guess what? I did a little research and lo and behold, Twitter is still relevant in 2020.

 

Here’s what I learned:

 

Twitter users LOVE to tweet

 

Twitter’s monthly active users may be in decline, but daily active users are not. Huh? Long beset by spam accounts, the network has been doing a much better job of shutting down spam and bot accounts.

 

At any given time, Twitter has an average of 330 million monthly active users who tweet around 500 million times a day. An astounding 23 percent of global internet users are on it (way more than I thought).

 

Forty-six percent of users access the app every day, and another 25 percent use it every week. The typical user spends an average of 3 minutes and 39 seconds on the network.

 

It’s a good place to get noticed

 

Using it to build brand awareness? Great! Journalists make up 24.6 percent of verified accounts.

 

Using it for nefarious purposes? You might want to rethink that. The CIA reads up to 5 million tweets a day.

 

Twitter chats are also still a thing. I was very active in a couple a few years ago, but they suddenly died out. I didn’t bother to look for new ones – but I will now!

 

It’s a great marketing tool

 

You’re in good company if you use Twitter for marketing, as 67 percent of all B2B businesses use it for marketing, too.

 

Your efforts can pay off: 77 percent of Twitter users feel more positive about a brand when their tweet has been replied to, and 40 percent reported purchasing something after seeing it on Twitter.

 

And though ad revenue was down for Q2 this year thanks to the pandemic, it’s been either stable or growing over the past couple of years. This tells you that it works.

 

OK, so now that I did all that research, I looked at my own no-longer-active account. Man, I gotta back in there. Here are a few gems for you to enjoy.

 

Stats courtesy of: Website Hosting Rating

 

Image by MorningBrew via Unsplash 

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