Monika Jansen offers marketing copywriting services

Need strategic marketing copy for lead generation tools?

TLDR: Our strategic marketing copywriting service produces high-quality, custom marketing content like white papers, presentations, and brochures that demonstrate your expertise.

We deliver unique, high-quality
marketing copy

 For white papers, presentations, brochures, direct mail, and other downloadable content. 

framed paintings and maps

White Papers

A white paper weaves research, data and/or use cases into a compelling story that educates your audience on a particular topic. We’ll conduct interviews and research and use background information you provide us with to write a tight, persuasive white paper.

Presentations

Need a polished, impactful presentation for potential clients? We will drill down to your most important messages and ensure they are front-and-center.

Brochures and Direct Mail

We will clearly communicate your value proposition and highlight the benefits of working with you. One of our talented graphic artist friends can design it, leaving you with a piece you can’t wait to share with prospective clients.

Downloadable Content

Ebooks, checklists, cheat sheets, worksheets and other rich, meaty content that potential clients can download from your website are a great way to generate leads – and open the door to sales conversations.

framed paintings and maps

White Papers

A white paper weaves research, data and/or use cases into a compelling story that educates your audience on a particular topic. We’ll conduct interviews and research and use background information you provide us with to write a tight, persuasive white paper.

Presentations

Need a polished, impactful presentation for potential clients? We will drill down to your most important messages and ensure they are front-and-center.

Brochures and Direct Mail

We will clearly communicate your value proposition and highlight the benefits of working with you. One of our talented graphic artist friends can design it, leaving you with a piece you can’t wait to share with prospective clients.

Downloadable Content

Ebooks, checklists, cheat sheets, worksheets and other rich, meaty content that potential clients can download from your website are a great way to generate leads – and open the door to sales conversations.

“

It is very hard to find a decent copywriter, let alone a great one. Monika is one of the GREAT GREAT ones. She’s wicked smart – very quick to understand new concepts. Her prose is efficient, clear and fun. And she usually gets it right on the first draft.

Daniel Heimlich

On-Demand CMO and Advisor
Heimlich Group

WHAT IS STRATEGIC COPYWRITING?

Strategic copywriting uses words to help you meet your goals.

It combines copywriting with marketing strategy, customer psychology, and business goals to create messaging that builds relationships first and drives leads second.

WHAT ARE WHITE PAPERS AND DO I NEED ONE?

White papers are used to influence decision making, usually around a very large purchase (of products, services, software, hardware, etc.).

They are in-depth, educational guides that cover a specific, complex issue, including the challenges and solutions. The final section makes the case for why “our” product, service, etc. is the best choice.

Do you need one? If you are a B2B technology company, yes. Otherwise, probably not.

DO I NEED A MARKETING BROCHURE?

If you attend in-person events or meetings with a lot of potential clients, yes, I would have one to hand out.

According to the Scientific American, our brains remember words on a physical piece of paper much better than words on dynamic screens.
Plus, it’s a tangible object that won’t get lost in an email inbox. And if it’s really well produced, people will hold onto it. Every time they glance at it, they’ll think of you. When they’re ready to buy, they’ll call you first.

How much does professional copywriting actually cost?

Find out now – and then contact us for a custom quote.

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Got an idea for a lead generation tool?

Please share! We’ll send you a tip to help make it truly kick-ass!

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