I recently stumbled across an article that dove into the difference between B2B and B2C marketing. Some of the advice was solid, but overall, I didn’t agree with a lot of what was said. In short, the author forgot to mention something that is fundamental...
As a marketer and business owner, I keep my eye on content marketing trends. This year, many of the trends I’m most intrigued by come courtesy of the pandemic. These trends were already brewing in the background; the pandemic thrust them into the spotlight. Five content...
When the going gets tough – and my god 2020 has been a year – the tough need to stand out. This is where brand messaging guidelines come in. And this is why every company needs them. Brand messaging guidelines will help you gain clarity on what...
Scrolling sliders (also called carousels and rotating offers) are a huge no-no on your website – especially on the top of your home page. They are not cool, edge-y or useful. In short, they’re a total waste. Here’s why: People ignore scrolling sliders Just like we ignore banner...
A successful marketing campaign arrives in the right place, at the right time, with the right message. I know that’s not super helpful, which is why we get asked, “What time should we send marketing emails?” I wish I had a straightforward answer. It really depends...
Covid-19 fatigue has set in. We are sick of reading about, worrying about and talking about it. The “we are all in this together” messages feel stale, and in some cases, inauthentic. Even though it’s still defining our lives, it is time to stop writing...
Last week, I wrote about what small retailers can do to survive the pandemic. This week, I’m turning the focus around and sharing what my small business is doing. I will be completely honest: When our lives screeched to a halt on March 13, I panicked....
Now that we have settled into our new abnormal (thanks coronavirus), I have noticed a pattern among small business owners. A lot of them are refusing to sit on the sidelines and are tackling big marketing projects. I know, because we are working on those...
If you are struggling to adjust during this pandemic, I got your back. I pulled together some awesome advice on how to survive this crisis as a business owner or leader. It’s helped me, and I hope it helps you. Also, welcome to the club. Most...
It’s the most wonderful time of the year … for B2C companies. For those of us who don’t own a hip boutique, trendy restaurant or see-and-be-seen bar, B2B holiday marketing can feel forced. It doesn’t have to. 5 B2B holiday marketing ideas There are really easy ways to...