Guest blogging is a great strategy in theory. Write a guest blog post for someone else’s site, or publish someone else’s post on yours, and everyone benefits from reaching new audiences with new ideas. In reality, it might not be a good idea. It wasn’t for...
Because we are about to turn the calendar over to Q4, it’s time to start thinking ahead to kicking ass next year. As you review and update your marketing strategy, don’t forget about the critical role copywriting plays in your success. An intentional strategy coupled...
As much as I love memes, I’ve been torn about fully embracing the whole memes for marketing thing. I don’t want to overdo it, you know? I always include one in my monthly newsletter, but I began wondering if I could use them on LinkedIn,...
Ever thought about setting up Google Alerts so you know when people talk about you or your company? Sure, this can be helpful for crisis management, but it’s especially awesome for marketing. What are Google Alerts? It’s a very basic (but powerful!) way to find out what...
The Internet is littered with articles about measuring social media success. What about all the other channels we (businesses of all shapes and sizes) use? If you want to know how your efforts are working, you need to measure content engagement everywhere - on your...
It’s been years since I talked about how to use blog categories and tags properly, and it’s high time we revisited this important topic. Sexy? No. Critical to a great experience on your website? You better believe it. It’s all about that search function In June, my...
In a word: yes. Though you only need 300 words on a page so search engines (Google) can index it, you should be writing long blog posts. The data says so. What the data says about blog post length The ideal length is 1,600 words according to...
Something interesting is happening this year. I’m starting to hear from an increasing number of prospective clients who are perfect strangers. They weren’t referred to me, and we’ve never met in person or online. This is how I know my marketing is working. It’s taken a...
Substack is a hybrid blogging and email marketing app that kind of snuck up on me. I heard about it, and then I started seeing it mentioned all over the place. Now I’m digging in to better understand it – and share my research with...
At any given time, we handle blogging for around ten clients, all from different industries with different areas of expertise. We’re often asked how we do it – how do we write blog posts that sound like our clients? If one of your goals for this...