In a word: yes. Though you only need 300 words on a page so search engines (Google) can index it, you should be writing long blog posts. The data says so. What the data says about blog post length The ideal length is 1,600 words according to...
Something interesting is happening this year. I’m starting to hear from an increasing number of prospective clients who are perfect strangers. They weren’t referred to me, and we’ve never met in person or online. This is how I know my marketing is working. It’s taken a...
Substack is a hybrid blogging and email marketing app that kind of snuck up on me. I heard about it, and then I started seeing it mentioned all over the place. Now I’m digging in to better understand it – and share my research with...
At any given time, we handle blogging for around ten clients, all from different industries with different areas of expertise. We’re often asked how we do it – how do we write blog posts that sound like our clients? If one of your goals for this...
Whether you’re crunched for time or feel completely out of ideas, here’s your get-of-jail-free card: update old blog posts. This is not a new idea, but it’s one I had forgotten about until this morning. I was being a good marketer and reviewing my website’s Google...
As you work to build your personal brand or grow your business, make life easier for yourself. Repurpose blog content as much as possible. Our basic strategy is to write and share the entire blog post and then chop it up into pieces and share the...
If you’re in a highly competitive industry and/or saturated market, you know how important it is to stand out. Standing out starts with building your personal brand. Here in the DC area where I live, you can’t throw a stick without hitting a handful of lawyers....
When you consider that 2.75 million blog posts are published each day on WordPress websites alone, it might be time to start questioning the future of business blogging. How the heck are you supposed to get noticed when such a staggering amount of content is appearing...
It’s notoriously difficult to measure the success of blogging, because it’s a long-term game. One blog post probably won’t lead to anything. Years of blogging hopefully will. Because hope is not a strategy, let’s dive into how to measure blog success. Unfortunately, this is not a...
Ernest Hemingway was not only one of this country’s most brilliant writers, he was also a very enthusiastic drinker. Ok, fine, he was a drunk. If he was writing, you can bet he was writing while drunk. I’m not advocating you become an alcoholic to improve...