It’s notoriously difficult to measure the success of blogging, because it’s a long-term game. One blog post probably won’t lead to anything. Years of blogging hopefully will. Because hope is not a strategy, let’s dive into how to measure blog success. Unfortunately, this is not a...
Ernest Hemingway was not only one of this country’s most brilliant writers, he was also a very enthusiastic drinker. Ok, fine, he was a drunk. If he was writing, you can bet he was writing while drunk. I’m not advocating you become an alcoholic to improve...
Less than two hours after I sent out our most recent email newsletter, a former client reached out. “I have been wanting to do a series of thought leadership articles, and your recent blog post reminded me to get going,” she wrote. “When can we...
Want to brush up on your business skillset? Mastering these 10 basic marketing skills can pay off with better brand awareness and a boost in leads and sales. The 10 basic marketing skills everyone needs to master Imagine you’re on a first date. You’ve heard a lot...
Now that you have tossed aside your editorial calendar, you might be struggling with creating relevant content during the pandemic. Start with these four ideas and see where they take you. 4 ideas for creating relevant content during the pandemicAnd by the way, none of these...
Now that we have settled into our new abnormal (thanks coronavirus), I have noticed a pattern among small business owners. A lot of them are refusing to sit on the sidelines and are tackling big marketing projects. I know, because we are working on those...
Now that many of us suddenly have a LOT of time on our hands, you may be using that time to pursue a new interest. Writing, perhaps? If so, let’s talk about how to get started writing so you can be the best damn writer...
You set aside time on your calendar to write a blog post. That time is now. You sit down to write – and you just stare at the screen. The clock is ticking. You need to overcome writer’s block now to get this article out...
In a burst of excitement, you blocked out time on your calendar to write a blog post. That time starts in two minutes, and you are doubting yourself. Can you really write a blog post in one hour? Sure you can. And no – that’s not...
Content marketing is notoriously difficult to measure. When you are using a variety of channels, tactics and campaigns, how do you know which one lead to an increase in brand awareness? Or leads? Or sales? I wrote a blog post earlier this year on how to...