As a professional copywriter, you’d think I’d be worried about AI bots like ChatGPT that can supposedly write as well as a human. I think its potential is over-hyped. And I’m not the only one. Last week, The Atlantic covered this topic. I think their staff...
A few weeks ago, I was out hiking with my dog Marley when I had the idea for this blog post. I figured there was data out there about why people read blog posts, marketing emails, and social media posts from brands. Please enjoy the...
According to Envisage Digital, 4.4 million new blog posts are published every day across all platforms. That’s a lot of content, not to mention a lot of competition for eyeballs. If you’re going to stand out, you’ve got to shift your strategy from creating content...
Over the past few months, I’ve been subjected to some truly bad marketing. I’m not talking about horrendous missteps that generate bad publicity and drag down profits. Instead, I’m talking about very basic mistakes that never should have happened in the first place if someone had...
If the pandemic has taught us anything, it’s this: prioritize your mental well-being. I was reminded of this last week when life happened all at once. I had to quickly re-arrange my priorities, and guess what? I decided that marketing can wait. As it turns out,...
Four months ago, I got insanely busy. New clients and projects began flooding in, which – not gonna lie – is a very good problem to have. At the time, I decided to cut back on blogging so I could focus a little more on...
With a steady flow of referral clients, I am in an enviable place. I don’t have to hustle (god I hate that word) for new clients or projects, and I can tailor my work days to support my lifestyle (aka, go snowboarding or hiking in...
Whoever came up with the idea of making life-changing New Year’s resolutions should have kept the idea to themselves. It’s a tall, unrealistic order. Smaller, more subtle changes? Totally doable. And guess what? I have one for you: be a better marketer this year. I am...
I’ve been blogging regularly for … [pause for counting] … eight years, and my blogging has come a long way. I know this because people tell me they read everything I write. (Even for a professional copywriter, that’s a huge compliment.) So of course this...
Every year around this time, I write about marketing trends for the coming year. This year’s batch of marketing trends for 2022 are particularly cool. As always, I’m not sharing trends that are already out there. Social listening on social media? The continued dominance of video?...