How long does it take content marketing work? An age-old question that isn’t often answered clearly. Because there are so many variables, it can be hard to say, “You will see results in X days or months.” In this blog post, I am breaking down those...
A great way to stand out online is to use what’s called contrarian content marketing. Being contrarian simply means having a controversial or standout opinion. It’s not a bad thing at all – but you have to be careful how you use it. I was reminded...
One of the fastest ways to correct web content mistakes is by using a tool like Yoast SEO. This Wordpress plug-in not only highlights mistakes, but it also tells you how to fix them. Why bother? Because it’ll make your content more readable and better...
One of the great conundrums in marketing is tracking a customer journey and figuring out what content they engaged with – and what made them convert from a prospect to a lead. The answer is often ambiguous – if you can track it at all....
If “doing marketing” always falls to the bottom of your to-do list, I have an idea for you. Actually, I have ten easy content marketing ideas that you can tackle anytime. These are all content marketing things that I do, so I know they are impactful....
Got limited time and money to invest in content marketing? Forget social media marketing. Instead, focus on blogging and email marketing. Does social media marketing even provide a ROI? To do social media marketing right, you need to pour time and resources into it. You need to...
Earlier this spring, a client asked this very question – how much website content builds trust and authority? Once I explained, it was quickly followed by, “Oh, so I really do need all this. OK!” This particular client needed content that brought their niche legal expertise...
As a professional copywriter, you’d think I’d be worried about AI bots like ChatGPT that can supposedly write as well as a human. I think its potential is over-hyped. And I’m not the only one. Last week, The Atlantic covered this topic. I think their staff...
A few weeks ago, I was out hiking with my dog Marley when I had the idea for this blog post. I figured there was data out there about why people read blog posts, marketing emails, and social media posts from brands. Please enjoy the...
According to Envisage Digital, 4.4 million new blog posts are published every day across all platforms. That’s a lot of content, not to mention a lot of competition for eyeballs. If you’re going to stand out, you’ve got to shift your strategy from creating content...