If you want your brand to stand out, adjectives and adverbs are not the first place to start. Don’t get me wrong – adjectives and adverbs aren’t bad. They can add delicious flavor to a sentence. But they are also overused – dare I say...
Marketing is all about building relationships. The first step on that journey is to create brand awareness. Once you do that, you have the golden opportunity to build a relationship so strong that you then create brand preference. I was reminded of this in a blog...
I bet you didn’t know that print marketing has a mind-blowing ROI, did you? One of my clients is in the business, so I’ve written about it a few times. The numbers never fail to impress me. Consider these stats from DMR that are specific...
As the mom of two Gen Zers (my daughter is 20 and my son is 16), any article that mentions marketing to Gen Z catches my attention. Much has been written about how this generation is so different – but the same is said about...
One question we are often asked is how we capture our client’s voice and expertise so their brand voice and content sounds like them. The answer is probably more straightforward than you might think. But first, allow me to step on my favorite soapbox. Far too many...
I love an infographic. It forces a company to explain a topic simply and clearly. Combine that straightforward messaging with intentional design, and what do you get? A memorable piece of content marketing. Well, as long as it’s done right. An infographic is a premium marketing...
When it comes to brand messaging, a fatal error is leaving your topline messages (like your value proposition, full list of benefits, how you’re different, how it works) open to interpretation. I was recently reminded of this when doing a consult with a tech startup. The...
I talk about the importance of using marketing to create connections all the time. But I suddenly realized that if you don’t have good social skills, creating connections and enjoying marketing success is pretty much a mission impossible. What is marketing success anyway? This could be a...
When we look back on the pandemic, I think we’ll be truly astounded at the rapid, far-reaching and sometimes permanent changes it caused in every aspect of society. I just read about one of the newest changes: eight new consumer segments. Because these will affect your...
Your company’s brand is about much more than a logo, colors and a tagline. Your brand is what people say about it when you’re not there. Kick-ass brand messaging ensures they say the right thing – not the first thing that pops into their head...