Last month, I wrote a blog on how to write a better elevator pitch. And then I realized there is probably some confusion on an elevator pitch v positioning statement. They are not the same thing, so today, that’s what we’re gonna talk about. Elevator pitch...
If you’re like a lot of people, you have a slight panic attack when someone asks, “So … what do you do?” If an elevator pitch was easy to write and recite, you would repeat it in your sleep. What if you approached it differently?...
A couple of weeks ago, Nicole Krug and I did a fun AI marketing challenge. It was a ChatGPT versus Bard face off – who would win? Well, suffice it to say that I am not worried about my job as a copywriter (and I’ve already...
If you want your brand to stand out, adjectives and adverbs are not the first place to start. Don’t get me wrong – adjectives and adverbs aren’t bad. They can add delicious flavor to a sentence. But they are also overused – dare I say...
Marketing is all about building relationships. The first step on that journey is to create brand awareness. Once you do that, you have the golden opportunity to build a relationship so strong that you then create brand preference. I was reminded of this in a blog...
I bet you didn’t know that print marketing has a mind-blowing ROI, did you? One of my clients is in the business, so I’ve written about it a few times. The numbers never fail to impress me. Consider these stats from DMR that are specific...
As the mom of two Gen Zers (my daughter is 20 and my son is 16), any article that mentions marketing to Gen Z catches my attention. Much has been written about how this generation is so different – but the same is said about...
One question we are often asked is how we capture our client’s voice and expertise so their brand voice and content sounds like them. The answer is probably more straightforward than you might think. But first, allow me to step on my favorite soapbox. Far too many...
I love an infographic. It forces a company to explain a topic simply and clearly. Combine that straightforward messaging with intentional design, and what do you get? A memorable piece of content marketing. Well, as long as it’s done right. An infographic is a premium marketing...
When it comes to brand messaging, a fatal error is leaving your topline messages (like your value proposition, full list of benefits, how you’re different, how it works) open to interpretation. I was recently reminded of this when doing a consult with a tech startup. The...