If you’re like a lot of people, you have a slight panic attack when someone asks, “So … what do you do?” If an elevator pitch was easy to write and recite, you would repeat it in your sleep. What if you approached it differently?...
A few weeks ago, my friend Brad asked how to reach people who are unreachable – the busy business owners, the principals in large firms, the leaders who run multi-million dollar organizations. Marketing to the C-suite can seem like a mission impossible, I told him....
This year has been busy, both personally and professionally, and at times, I’ve struggled with how to make time for marketing. I’ll look at my project and task lists, and I’m overcome with a sense of urgency. As a result, I’ll push aside some of...
Over the summer, I was starting to feel a little FOMO. My kids were constantly sending me really funny video clips from TikTok. I’m funny, and I like to laugh. So I kept asking myself, should I be using TikTok for marketing? I finally came the...
Earlier this summer, I was talking to a client about his marketing efforts versus results. The conversation quickly became about how much marketing he actually needs to do. I finally said to him, “You know, you might not need to do any marketing.” (Yes, I’m honest...
The importance of following up has become a theme in my life lately. When I see a pattern, I pay attention. After thinking on it, I have come to realize that this simple, easily overlooked activity is one of the top drivers of marketing success. Let...
A lot of our clients want to create a strong brand, so they stand head-and-shoulders above the competition. This is a fabulous goal for any company. To get there, your company needs to embrace and embody seven different elements. What is a brand anyway? I like Seth...
Content marketing is notoriously difficult to measure. When you are using a variety of channels, tactics and campaigns, how do you know which one lead to an increase in brand awareness? Or leads? Or sales? I wrote a blog post earlier this year on how to...
Starting, running and growing a company of any size is not for the faint of heart. Good days are mind-blowing and bad days are mind-numbing. When you have one of those days – and we all do – it really is helpful to make a...
Millennials have conditioned us marketers to communicate in very specific ways. Gen Z is already flipping everything we’ve been doing on its head. In fact, Gen Z is changing marketing in some really big ways. My kids are Gen Z, so I’m seeing these trends play...