Do you get excited about new marketing ideas? Do you love to run after them, leaving behind what you’re already doing? Do you think that shiny new thing will fix all your lead generation woes? If so, your marketing could have a squirrel problem. I’ve written before...
Your company’s brand is about much more than a logo, colors and a tagline. Your brand is what people say about it when you’re not there. Kick-ass brand messaging ensures they say the right thing – not the first thing that pops into their head...
Clients are people – we all know that. But your marketing may have accidentally turned them into objects, dollar signs or numbers on a spreadsheet. Let’s figure it out together. And then let’s fix it. The inspiration for this blog post is courtesy of a fantastic article...
Ernest Hemingway was not only one of this country’s most brilliant writers, he was also a very enthusiastic drinker. Ok, fine, he was a drunk. If he was writing, you can bet he was writing while drunk. I’m not advocating you become an alcoholic to improve...
I know marketing can be especially hard to keep up with, so I’m going to share the best kept marketing secret. Some of the world’s best marketing tips and educational content are hidden in plain sight. Those marketing platforms you use? They are built by companies...
A human approach to content marketing begins and ends with being vulnerable. No, it is not the same thing as being weak. As Brene Brown says: "Vulnerability is the core, the heart, the center of meaningful human experiences…. What most of us fail to understand...
The brands and people who stand out on social media have a very clear visual brand. As soon as you glimpse their post, you know who it is. I am working on this for myself right now, so I turned to my friend Kaytie, a...
Less than two hours after I sent out our most recent email newsletter, a former client reached out. “I have been wanting to do a series of thought leadership articles, and your recent blog post reminded me to get going,” she wrote. “When can we...
Want to brush up on your business skillset? Mastering these 10 basic marketing skills can pay off with better brand awareness and a boost in leads and sales. The 10 basic marketing skills everyone needs to master Imagine you’re on a first date. You’ve heard a lot...
Covid-19 fatigue has set in. We are sick of reading about, worrying about and talking about it. The “we are all in this together” messages feel stale, and in some cases, inauthentic. Even though it’s still defining our lives, it is time to stop writing...