For some reason, there is air of mystery about how to create an email drip campaign. They’re really easy to create, so here’s how to set up your first one. How to create an email drip campaign Before you get started, it’s important to understand the process....
As you think about your company’s content marketing in 2020, I’d like to challenge you to try something new. What can you do to get your clients in on the act? A recent blog post by Mark Schaefer has me thinking about this … a lot....
Content marketing is notoriously difficult to measure. When you are using a variety of channels, tactics and campaigns, how do you know which one lead to an increase in brand awareness? Or leads? Or sales? I wrote a blog post earlier this year on how to...
Your email signature is often overlooked as a marketing tool. Instead of just providing people with your title, company name and phone number, a little creativity can pay off – literally. Why is your email signature such a great marketing tool? First of all, dozens or even...
A landing page is a not-so-secret weapon in every marketer’s tool bag. To ensure you have a landing page that converts, follow these five proven strategies. What is a landing page? A landing page is a promotional (rather than educational) page on your website where people take...
Email marketing remains one of the most effective marketing tactics. With an average ROI of 4,400% - a number that hasn’t budged in years – it’s time to get serious and improve email marketing efforts. Want to greatly improve email marketing? These 10 tips are basically rules...
From what to put in your newsletter to how to grow your list, I get questions about email all the time. Today, let’s talk about one crazy-easy way to get better email marketing results. It’s not a big secret. You don’t need to be an expert...
You know an email newsletter is a great way to stay top-of-mind with clients. But when it comes time to put one together, you freeze. Writer’s block sets in and you draw a blank – never mind that you know your clients inside and out. The...
Last week, I read an article that changed my life – the part that is consumed by being CEO of a marketing agency. As it turns out, we’ve been measuring content marketing all wrong. In this article, Robert Rose lays out his argument. You don’t need...
If you’re a Mailchimp user, you got an email last week about their new Mailchimp Marketing Platform. I dug into the details to see what it means for our clients and for us (we use Mailchimp, too). I’m pretty stoked about it. Here’s why. Why we’re excited...