Our team of professional copywriters and marketers hear the same crazy copywriting myths over and over again. And they drive us crazy. We collected the top 10 in this blog post. Let’s debunk those myths, shall we? 1. Copywriters and copyright are the same The US Copyright Office...
I get asked a variation of “What do copywriters do?” a lot. And you’d think that, since I’ve been a copywriter for so long, that it would be super easy to answer. It’s not. In fact, it’s almost like asking a pastry chef, “How do...
Eons ago, I took time out from the corporate world to be a personal chef. Yup, it was a pretty cool job. Yup, I am a really good cook. Yup, I had some weird-ass clients – and some weird-ass potential clients. I remember this one guy...
One of the best things about my job as a copywriter is writing for very different clients on a regular basis. As you can imagine, I learn a lot on the job – like these seven awesome things: 1. Fat Tails Are Not a Drink Before I...
There’s a big difference between “I guess it’s OK” to “This is the best thing ever.” Would you rather go on your summer vacation to the beach where you’ll be staying with your in-laws in their tiny circa-1970 cottage a mile from the ocean, or would...
You know your business inside and out. You know why your customers love to work with you. You know the benefits and value you offer, and why your product or service features are better than the next guy’s. You know what kind of results you...