As a business owner, you love your company. It’s your baby, after all. If you want your company to grow, other people (prospects and client) need to fall in love with it, too. That’s why you need to create a brand story. When you’re facing a...
A landing page is a not-so-secret weapon in every marketer’s tool bag. To ensure you have a landing page that converts, follow these five proven strategies. What is a landing page? A landing page is a promotional (rather than educational) page on your website where people take...
Email marketing remains one of the most effective marketing tactics. With an average ROI of 4,400% - a number that hasn’t budged in years – it’s time to get serious and improve email marketing efforts. 1. Want to greatly improve email marketing? These 10 tips are basically...
Go to any networking event, and you’ll meet at least one person whose company desperately needs a better value proposition. In fact, they need my friend Josh’s sex or Tylenol method of clearly articulating what they do. Josh left behind the CMO life to help technology...
If you are new to the world of blogging, welcome! This short blogging for beginners guide will make sure that you don’t forget seven things that are critical to your success. Blogging for Beginners: 7 Critical Steps Most New Bloggers Skip 1. Do your keyword research If someone’s...
I talk a lot about clear, crisp and straightforward copywriting – but what does that look like? In honor of my kids’ first week of school, it’s time for a little lesson. This lesson comes courtesy of my son’s 8th grade Civics and Economics Honors teacher....
During my travels around the Internet, I found this data-packed article on blogging. The author analyzed 912 million blog posts to understand how content format, word count and headlines affect social media shares and backlinks. I don’t know about you, but our clients want to get...
It’s hard to be objective about your company’s website. Even if you didn’t write the content, you are too wrapped up in the company to take a cold, hard look at it. So … here are five ways to tell if your web content sucks. Your...
You know an email newsletter is a great way to stay top-of-mind with clients. But when it comes time to put one together, you freeze. Writer’s block sets in and you draw a blank – never mind that you know your clients inside and out. The...
I wasn’t out there looking for the winner of the worst sales pitch ever. That person found me. Here’s an email I received through the contact form on my website: We are Digital Advertisement Company guiding Advertisers to enhance their digital growth & strategy to achieve more...