Depending on what industry you’re in, you might suddenly find yourself with a little more time on your hands than usual. Time for some DIY marketing? Sure, why not? I’ve been talking to a lot of companies who are focusing on marketing right now. Yes, really....
I’ve been asking myself if marketing during a pandemic matters. As the owner of a marketing agency, you’d assume my answer would be a resounding yes. My answer might actually surprise you. Does marketing during a pandemic even matter? Whether or not marketing during a pandemic matters...
Let’s cut right to the chase: yes, video marketing is still a thing in 2020. In fact, it’s more important than ever. People love videos When it comes to content, 54% of consumers prefer to watch videos from brands*. In fact, they like it so much that...
If you want to streamline website content without watering down your company’s brand, think like a website visitor. When you go to a new website, you want to quickly confirm that yes, this company can help me. The more focused your web content is, the...
For some reason, there is air of mystery about how to create an email drip campaign. They’re really easy to create, so here’s how to set up your first one. How to create an email drip campaign Before you get started, it’s important to understand the process....
In a burst of excitement, you blocked out time on your calendar to write a blog post. That time starts in two minutes, and you are doubting yourself. Can you really write a blog post in one hour? Sure you can. And no – that’s not...
As a business owner, you love your company. It’s your baby, after all. If you want your company to grow, other people (prospects and client) need to fall in love with it, too. That’s why you need to create a brand story. When you’re facing a...
A landing page is a not-so-secret weapon in every marketer’s tool bag. To ensure you have a landing page that converts, follow these five proven strategies. What is a landing page? A landing page is a promotional (rather than educational) page on your website where people take...
Email marketing remains one of the most effective marketing tactics. With an average ROI of 4,400% - a number that hasn’t budged in years – it’s time to get serious and improve email marketing efforts. 1. Want to greatly improve email marketing? These 10 tips are basically...
Go to any networking event, and you’ll meet at least one person whose company desperately needs a better value proposition. In fact, they need my friend Josh’s sex or Tylenol method of clearly articulating what they do. Josh left behind the CMO life to help technology...