I talk about the importance of using marketing to create connections all the time. But I suddenly realized that if you don’t have good social skills, creating connections and enjoying marketing success is pretty much a mission impossible. What is marketing success anyway? This could be a...
For years I’ve been railing against using business jargon and buzzwords in your marketing. As it turns out, journalists can’t stand them either. In fact, it might get your pitch for a story immediately thrown in the trash. According to this new report from Cision, journalists...
At any given time, we handle blogging for around ten clients, all from different industries with different areas of expertise. We’re often asked how we do it – how do we write blog posts that sound like our clients? If one of your goals for this...
Industry specific web design and marketing agencies sound like a fabulous idea on the surface. They know your industry! What’s not to love about that? But they could actually hinder your marketing … and therefore your sales … and therefore your company’s overall growth. Avoid industry-specific...
Whether you’re crunched for time or feel completely out of ideas, here’s your get-of-jail-free card: update old blog posts. This is not a new idea, but it’s one I had forgotten about until this morning. I was being a good marketer and reviewing my website’s Google...
Yes, website copy – not just website design – can make a huge difference to your bottom line. A massive website redesign I recently worked on for a nonprofit saw traffic and leads nearly double less than a month after it launched. This nonprofit already had...
When we look back on the pandemic, I think we’ll be truly astounded at the rapid, far-reaching and sometimes permanent changes it caused in every aspect of society. I just read about one of the newest changes: eight new consumer segments. Because these will affect your...
Your company’s brand is about much more than a logo, colors and a tagline. Your brand is what people say about it when you’re not there. Kick-ass brand messaging ensures they say the right thing – not the first thing that pops into their head...
Clients are people – we all know that. But your marketing may have accidentally turned them into objects, dollar signs or numbers on a spreadsheet. Let’s figure it out together. And then let’s fix it. The inspiration for this blog post is courtesy of a fantastic article...
Ernest Hemingway was not only one of this country’s most brilliant writers, he was also a very enthusiastic drinker. Ok, fine, he was a drunk. If he was writing, you can bet he was writing while drunk. I’m not advocating you become an alcoholic to improve...