copywriting Tag

There’s a lot of bad content out there—bland social media stories, rambling blog posts that never seem to make a point, and marketing collateral entirely focused on the company instead of the customer. I’m not saying this is because of bad writers—sometimes it is, but there’s another point I want to make here. Bad content happens when companies select the wrong business writers for the task.

The other night I found myself in the middle of a heated, yet friendly, debate with a room full of freelancers. We were gathered together for a local Freelancer’s Union event and the group ranged from freelance lawyers to landscapers. The topic for the night was “How to position yourself as an expert,” and the event’s guest speaker, brand strategist and author Evan Karadimov, was leading the group discussion on why you need to be a thought leader in your respective field. One of his main points was that all freelancers can be seen as an expert by blogging.
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