If you're struggling to convert prospects into clients, it could be that your sales copy simply needs a little tweak here and a little adjustment there. I'll tell you how - keep reading! But first, a story. This past summer, Nicole Krug from SocialLight and I got...
In our digital age, it is logical to think that print marketing is going the way of the fax machine. All of our music and photos are stored in the cloud. Apps help us run our lives. We communicate via text, email, and IM. Is...
I get asked a variation of “What do copywriters do?” a lot. And you’d think that, since I’ve been a copywriter for so long, that it would be super easy to answer. It’s not. In fact, it’s almost like asking a pastry chef, “How do...
A couple of months ago, I had lunch with someone who is new to marketing, and she wanted to run a few projects by me that she’s working on. Is there a better way to do this? How should I manage this? Which app or...
Your business is receiving a huge award, and you have been asked to write one paragraph about who you are and what you do. It’s due at the end of the day. Do you: Immediately bang away on the keyboard to produce the best paragraph of...
If the proposals that you send to prospective clients are more than a couple of pages, stop. Just. Stop. What on god’s good earth are you doing to your clients? Seriously, you are torturing them. They do not have time to read your novel, and you don’t...
Eons ago, I took time out from the corporate world to be a personal chef. Yup, it was a pretty cool job. Yup, I am a really good cook. Yup, I had some weird-ass clients – and some weird-ass potential clients. I remember this one guy...
One of the best things about my job as a copywriter is writing for very different clients on a regular basis. As you can imagine, I learn a lot on the job – like these seven awesome things: 1. Fat Tails Are Not a Drink Before I...