Is direct mail back? I think the answer might be yes for a pretty straightforward reason. Our email inboxes are constantly overflowing. I have been known to delete hundreds of marketing emails at a time – without even looking at them. I’m sure you’ve done the same. Snail...
Pull up a chair, because it’s story time. Today’s tale is about five expensive marketing mistakes one company made in a single campaign and how you can prevent making the same ones. Our story begins with an email I received from my local UPS store, where...
In our digital age, it is logical to think that print marketing is going the way of the fax machine. All of our music and photos are stored in the cloud. Apps help us run our lives. We communicate via text, email, and IM. Is...
Over the course of my copywriting career, I’ve worked for many companies, both as a freelancer and full-time employee—and I’ve seen some seriously dumb marketing shit happen. It doesn’t matter if the budget for a campaign was $10,000 or $10—I’ve seen marketers put their companies at...
Last week, as I was taking the dog out for a walk, I found a clear plastic sleeve filled with rolled up flyers from local businesses chucked into my driveway. Now, aside from the fact that I had to (well, chose to) pull the flyers out...