Over the past few months, I’ve been subjected to some truly bad marketing. I’m not talking about horrendous missteps that generate bad publicity and drag down profits. Instead, I’m talking about very basic mistakes that never should have happened in the first place if someone had...
It’s been a while since I wrote about easy marketing projects with a big payoff. Six years, to be exact. So much has changed in six years, including what I know works for clients and my own agency. Before you take on any marketing project, be...
Whoever came up with the idea of making life-changing New Year’s resolutions should have kept the idea to themselves. It’s a tall, unrealistic order. Smaller, more subtle changes? Totally doable. And guess what? I have one for you: be a better marketer this year. I am...
Even though I consider myself a highly organized person, reviewing and maintaining my own marketing has been largely ad hoc. Til now. I finally sat down and created a schedule that you can also use to keep your marketing updated. This is a huge relief; it’s...
This blog post is a bit of a rant, because people I've never heard have been inundating me with marketing emails. You cannot build your email marketing list by randomly adding people! Ever! Don’t build your email marketing list by randomly adding people First, you’ll piss people...
A few marketing ideas and trends have popped up onto my radar. Because sharing is caring, here are five I’ve been thinking about. Brand love as content marketing strategy I came across this article about how companies are creating “brand love” content to get engagement on Twitter....
Because we are about to turn the calendar over to Q4, it’s time to start thinking ahead to kicking ass next year. As you review and update your marketing strategy, don’t forget about the critical role copywriting plays in your success. An intentional strategy coupled...
As much as I love memes, I’ve been torn about fully embracing the whole memes for marketing thing. I don’t want to overdo it, you know? I always include one in my monthly newsletter, but I began wondering if I could use them on LinkedIn,...
Ever thought about setting up Google Alerts so you know when people talk about you or your company? Sure, this can be helpful for crisis management, but it’s especially awesome for marketing. What are Google Alerts? It’s a very basic (but powerful!) way to find out what...
The Internet is littered with articles about measuring social media success. What about all the other channels we (businesses of all shapes and sizes) use? If you want to know how your efforts are working, you need to measure content engagement everywhere - on your...