I know marketing can be especially hard to keep up with, so I’m going to share the best kept marketing secret. Some of the world’s best marketing tips and educational content are hidden in plain sight. Those marketing platforms you use? They are built by companies...
Less than two hours after I sent out our most recent email newsletter, a former client reached out. “I have been wanting to do a series of thought leadership articles, and your recent blog post reminded me to get going,” she wrote. “When can we...
Want to brush up on your business skillset? Mastering these 10 basic marketing skills can pay off with better brand awareness and a boost in leads and sales. The 10 basic marketing skills everyone needs to master Imagine you’re on a first date. You’ve heard a lot...
There are a variety of ways to use email drip campaigns as part of your marketing strategy. I rounded up some of the more common - and creative - examples. Generally speaking, you can use email drip campaigns to help potential clients move through the sales...
For some reason, there is air of mystery about how to create an email drip campaign. They’re really easy to create, so here’s how to set up your first one. How to create an email drip campaign Before you get started, it’s important to understand the process....
Content marketing is notoriously difficult to measure. When you are using a variety of channels, tactics and campaigns, how do you know which one lead to an increase in brand awareness? Or leads? Or sales? I wrote a blog post earlier this year on how to...
It’s the most wonderful time of the year … for B2C companies. For those of us who don’t own a hip boutique, trendy restaurant or see-and-be-seen bar, B2B holiday marketing can feel forced. It doesn’t have to. 5 B2B holiday marketing ideas There are really easy ways to...
Email marketing remains one of the most effective marketing tactics. With an average ROI of 4,400% - a number that hasn’t budged in years – it’s time to get serious and improve email marketing efforts. 1. Want to greatly improve email marketing? These 10 tips are basically...
From what to put in your newsletter to how to grow your list, I get questions about email all the time. Today, let’s talk about one crazy-easy way to get better email marketing results.It’s not a big secret. You don’t need to be an expert...
If you’re like me, you want high-quality, free stock photos to use in your blogs, email newsletters and on social media.Unfortunately, stock photos sites – both free and paid – have proliferated in the past five years. There used to be a handful; now there...