One of the great conundrums in marketing is tracking a customer journey and figuring out what content they engaged with – and what made them convert from a prospect to a lead. The answer is often ambiguous – if you can track it at all....
If “doing marketing” always falls to the bottom of your to-do list, I have an idea for you. Actually, I have ten easy content marketing ideas that you can tackle anytime. These are all content marketing things that I do, so I know they are impactful....
Got limited time and money to invest in content marketing? Forget social media marketing. Instead, focus on blogging and email marketing. Does social media marketing even provide a ROI? To do social media marketing right, you need to pour time and resources into it. You need to...
Earlier this spring, a client asked this very question – how much website content builds trust and authority? Once I explained, it was quickly followed by, “Oh, so I really do need all this. OK!” This particular client needed content that brought their niche legal expertise...
Marketing is a lot of work. It requires time, brain power, and money, yet far too many companies (of all sizes) focus their marketing on acquiring new leads. It’s even more important to re-engage past clients and leads who never converted. The statistics back up this...
On a recent hike with my dog Marley, I started thinking about ways to improve email marketing. The number of emojis popping up in B2B email subject lines got me thinking. “They must improve open rates,” I thought. “But by how much?” Then I started wondering...
A few weeks ago, I was out hiking with my dog Marley when I had the idea for this blog post. I figured there was data out there about why people read blog posts, marketing emails, and social media posts from brands. Please enjoy the...
Back in June, I wrote about some really terrible marketing I had been subjected to so far this year. Well guess what? The marketing mistakes just keep on comin’. I find no joy in pointing out others’ mistakes. We are all human, and we all mess...
Yes, I know it’s only August. Heck, I’m writing this out on my deck on a gorgeous sunny day. But it’s time to start prepping for the new year and tackling the best, most effective marketing projects that will position you for a strong year...
Over the past few months, I’ve been subjected to some truly bad marketing. I’m not talking about horrendous missteps that generate bad publicity and drag down profits. Instead, I’m talking about very basic mistakes that never should have happened in the first place if someone had...