Substack is a hybrid blogging and email marketing app that kind of snuck up on me. I heard about it, and then I started seeing it mentioned all over the place. Now I’m digging in to better understand it – and share my research with...
How many times have I told you to watch your email open and click-through rates? A lot, right? It recently occurred to me that I've never covered specifically how to carry this out. This blog post fixes that. Let’s dive into the details of how...
For years I’ve been sending out a monthly newsletter, but I've been wondering if there's a better email marketing tactic I haven't tried. You see, I’ve been getting weekly emails from a couple of people that I love. And I mean loooove. I love them so...
I have an email marketing resolution for you: commit to A/B testing emails this year and watch your efforts really start to pay off. You’ll see higher open rates and click-through rates. Spend some time studying the results, and you’ll have a much better understanding...
As you work to build your personal brand or grow your business, make life easier for yourself. Repurpose blog content as much as possible. Our basic strategy is to write and share the entire blog post and then chop it up into pieces and share the...
When the pandemic hit last spring, did your sales funnel shrivel up? If a lot of your lead generation happened in person at events, the answer is probably yes. Because in person gatherings will become scarce during the colder winter months (not to mention the...
A client is currently fretting about her email marketing list. Are the right people on the list? Why are people unsubscribing? And who are some of these people, anyway? The questions are completely legit. We already answered them, but if I were to provide a comprehensive...
I know marketing can be especially hard to keep up with, so I’m going to share the best kept marketing secret. Some of the world’s best marketing tips and educational content are hidden in plain sight. Those marketing platforms you use? They are built by companies...
Less than two hours after I sent out our most recent email newsletter, a former client reached out. “I have been wanting to do a series of thought leadership articles, and your recent blog post reminded me to get going,” she wrote. “When can we...
Want to brush up on your business skillset? Mastering these 10 basic marketing skills can pay off with better brand awareness and a boost in leads and sales. The 10 basic marketing skills everyone needs to master Imagine you’re on a first date. You’ve heard a lot...