For as long as I can remember, email marketing has had a ridiculous ROI – 4,200%. (For every dollar you put it into email, you get $42 back in sales.) If you want to improve email marketing ROI to get to that level – or...
Back in December, I created and shared a schedule to help you stay on top of your marketing. One of the tasks was to look at your email subject lines every year, so in January, I did. While I can’t say I was shocked at what...
How many times have I told you to watch your email open and click-through rates? A lot, right? It recently occurred to me that I've never covered specifically how to carry this out. This blog post fixes that. Let’s dive into the details of how...
Because all of us have overflowing email inboxes, a lot of small businesses can’t seem to break through and stand out using email. In fact, I think a lot of you have decided it can’t be done. Well, I’m happy to say that it is...
There are so many easy marketing projects out there that are easily overlooked by small business owners. Understandable – we’re all busy! Let’s run through ten that can have a positive impact on your sales. 1. Set a manageable goal for each quarter It’s so easy to...
Quick, easy, direct, useful, simple, valuable, now. These are all great words, and they’re ones you probably already use in your marketing copy. But if you want your headlines and calls-to-action to really stand out, you need power words. I curated the list below from this...
How many emails do you get every day? Tons, right? And how many do you actually open? Let me guess: A tiny fraction of the relentless tsunami that floods your inbox. The ones that you do open probably have something to do with email subject lines. (And...