Have you been ignoring Facebook and/or Instagram Stories for marketing? Some new intel suggests that is a bad idea – because it’s the future. I was casually reading about Stories in this article, but I quickly sat up and started taking notes. The article is pretty...
Thinking about ditching Facebook marketing? Maybe you just need to look at new ways to increase engagement. Or, maybe it's time to pull the plug. How can you tell? 3 signs it’s time to ditch Facebook marketing This is a conversation we have often with our clients,...
One of the most common questions I hear from small business owners is how to get more social media followers. One of our new clients was told point-blank by a book publisher that she needs to dramatically increase the number of followers she has before...
Your clients are using social media, which means you need to be on it. And because I know you’re a busy entrepreneur or small business owner, let’s make this discussion super simple. If you only have time to be on one social media network for...
I’ve written before about which social media network to use, so you might already think you know the answer to the Facebook Groups versus LinkedIn Groups question. If you’re B2C, you use Facebook over LinkedIn. If you’re B2B, you use LinkedIn over Facebook. (Generally speaking, of...
I am regularly asked about how to choose social media networks for marketing. The answers are highly individual for each business, of course. (You knew this wasn’t going to be quick and easy!) So, the easiest way to tackle this is by looking at a few...
I wish I could say there was one magic formula for social media marketing success. In the real world, it comes down to one thing: constant experimentation. Every month, we look at what works for our clients (and our own channels). We throw out the ideas...
Are trend and prediction listicles flooding your inbox? Same here, so I created my own specifically for small business owners. You may not be ready for, say, virtual reality, but these are the 10 biggest marketing trends that will affect small business owners as we...
Let’s cut right to the chase. Yes, using content marketing to give away your expertise is a great idea up to a point (we’ll get to that in a sec). “But I’ve worked so hard to get here!” you might think. “Why would I want to...
Cracking the B2B Facebook marketing code may seem tough. I get that. But with a little effort and the right strategies in place, Facebook marketing can absolutely help you reach your goals. Before we dive in, I want to point out one very basic strategy that...