SEO (search engine optimization) is confusing, highly technical, and constantly changing. I struggle to keep up, and I only need to stay abreast of its impact on content. So, what does SEO in 2022 look like? And what do small business owners need to know...
Ever thought about setting up Google Alerts so you know when people talk about you or your company? Sure, this can be helpful for crisis management, but it’s especially awesome for marketing. What are Google Alerts? It’s a very basic (but powerful!) way to find out what...
Business growth relies on lead generation, and in our digital world, lead generation relies on being “findable” during micro-moments. Here’s what that means, why it’s important and how to make sure you’re “findable”. What are micro-moments? Micro-moments are the instant when your potential client thinks, “Goddammit, I need...
Voice search is the latest trend to hit the internet, and if you are not prepared your business could suffer. What the heck is voice search? Voice search is a function that allows users to search the web using spoken commands rather than typing in a query. If...
I am regularly asked about how to choose social media networks for marketing. The answers are highly individual for each business, of course. (You knew this wasn’t going to be quick and easy!) So, the easiest way to tackle this is by looking at a few...
Back when SEO first took off as a professional discipline, the gurus acted as puzzle solvers more than writers. They fiddled with keywords and linking strategies until they cracked the code of higher search rankings. Many of these strategists used so-called “black hat” tactics –...
Google can be a clever creature. Once you finally figure her out, she up and changes the rules on you – again and again. While you could hire a full-time Google specialist to keep dibs on the mysterious search engine and give your website a tune-up...