The brands and people who stand out on social media have a very clear visual brand. As soon as you glimpse their post, you know who it is. I am working on this for myself right now, so I turned to my friend Kaytie, a...
LinkedIn is en fuego. If you’re not actively using this business-focused social media platform, you are missing out on potential sales. During the fourth quarter of 2019, LinkedIn hit nearly 675 million members worldwide. Sessions grew by 25% with “record levels of engagement” and revenue grew...
Based on my experience so far this year, a lot of otherwise smart professionals think “LinkedIn marketing” means spamming. Oh my gosh, people! No! Just because you can connect with someone on LinkedIn doesn’t mean it’s time for sex with strangers. You know how many coaches...
When you were busy working, you probably missed these big social media updates. Since they will affect your marketing strategy, let’s dive in! LinkedIn targeting: build a better ad Lookalike audiences have come to LinkedIn! Ok, they call it “Audience Expansion” but it’s the same thing. Create...
It’s truly depressing to create great content that gets zero attention. Here are some questions to ask if no one is reading your blog – and what to do about it. If no one is reading your blog … are you sharing them? To paraphrase that famous...
With all the emphasis on B2C social media marketing, you’d think B2B social media marketing was really hard – or impossible. It’s neither. But it is different. B2B Social Media Marketing Tips Use B2B-focused channels LinkedIn, Medium and Twitter are the best social media channels for B2B companies....
I have an important public service announcement for small business owners: “Sex with Strangers” marketing is not marketing. So please stop doing it. I’m sure that’s one of the oddest things you’ve ever heard so think of it this way. You’d never walk up to a stranger...
In two days, I’ve had two conversations with potential clients about how to build thought leadership. If this is also one of your goals for 2019, here’s what I told them to do: How to build thought leadership This is not rocket science, which is why I...
As I was writing my annual blog post about marketing trends that are most relevant to small businesses, I began to wonder about predictions from years past. Which past marketing trends evolved from a trend to a best practice, and which ones disappeared? I opened up...
It never ceases to amaze me how often basic social media marketing etiquette rules are broken by successful and socially-adept-in-real-life professionals. I know we're not perfect - no one is - and rules will be accidentally broken. The problem with breaking these rules is that...