One of the reasons social media marketing is so powerful for small businesses is that it gets you in front of your target market and allows you to engage with them. However, if you don’t optimize social media accounts (for you or your company), your...
You've been hearing it for years now. Social media for small business can be a game changer. It can have a huge impact on your growth and success. It is the best way to reach your audience. It is where your audience is - so...
Social media marketing. Those three little words tend to leave small business owners running for the hills. And you know what? I don’t blame you. It is so damn hard to keep up with social media marketing. It’s a beast that’s constantly changing, making it...
The Internet is littered with social media statistics that are completely irrelevant if you’re a small business in the US. “How interesting that 26% of social media users in the Philippines use Facebook! And … what am I supposed to do with that information?” Fear not....
A zillion technology years ago, aka, only a few calendar years ago, blog comments were da bomb. Every blogger, every brand, every small business owner chased them as if they were the pot o’ gold at the end of the rainbow. And in a way,...
A couple of weeks ago, one of my friends posted a quick question on Facebook: “I need a new dermatologist. Does anyone have a recommendation?” Yup, absolutely, I thought—my dermatologist! I figured it would be easy to just look up the dermatologist’s website and post...
