The Internet is littered with articles about measuring social media success. What about all the other channels we (businesses of all shapes and sizes) use? If you want to know how your efforts are working, you need to measure content engagement everywhere - on your...
Now that we have settled into our new abnormal (thanks coronavirus), I have noticed a pattern among small business owners. A lot of them are refusing to sit on the sidelines and are tackling big marketing projects. I know, because we are working on those...
Does your website rock? And by that, I mean: Does it quickly and clearly communicate what you do? A quick website content test can tell you. But first, let’s talk about the purpose of your website – from a potential client’s perspective. A potential client visits...
I wasn’t out there looking for the winner of the worst sales pitch ever. That person found me. Here’s an email I received through the contact form on my website: We are Digital Advertisement Company guiding Advertisers to enhance their digital growth & strategy to achieve more...
Our team of professional copywriters and marketers hear the same crazy copywriting myths over and over again. And they drive us crazy. We collected the top 10 in this blog post. Let’s debunk those myths, shall we? 1. Copywriters and copyright are the same The US Copyright Office...
Gearing up for a fabulous 2019? If you are, then one of the things you might be working on is a new sales presentation. This is such a great opportunity for you to shine, leave a lasting impression and convince a prospect that you are...
My favorite bloggers and brands don’t create content just because someone told them to. They create content that stands out. They are creating content to have a positive impact on/help people and to help their companies grow. The content is typically from a different viewpoint and...
The word “audit” might cause you to run in the other direction, but fear not! A website content audit is not scary. In fact, doing one can help make you stand out from the crowd and generate new and better leads. Below is an outline of...
The poor brochure. It gets picked up, glanced at and hastily discarded. It’s maligned for not being digital. It’s disfigured by enthusiastic graphic designers. And it’s often packed with way too much brochure copy. I feel so bad for it, I really do. I love a straightforward,...
Quick, easy, direct, useful, simple, valuable, now. These are all great words, and they’re ones you probably already use in your marketing copy. But if you want your headlines and calls-to-action to really stand out, you need power words. I curated the list below from this...