Earlier this summer, I was talking to a client about his marketing efforts versus results. The conversation quickly became about how much marketing he actually needs to do. I finally said to him, “You know, you might not need to do any marketing.” (Yes, I’m honest...
For as long as I can remember, email marketing has had a ridiculous ROI – 4,200%. (For every dollar you put it into email, you get $42 back in sales.) If you want to improve email marketing ROI to get to that level – or...
The importance of following up has become a theme in my life lately. When I see a pattern, I pay attention. After thinking on it, I have come to realize that this simple, easily overlooked activity is one of the top drivers of marketing success. Let...
Back in December, I created and shared a schedule to help you stay on top of your marketing. One of the tasks was to look at your email subject lines every year, so in January, I did. While I can’t say I was shocked at what...
If you’re a Mailchimp user, you got an email last week about their new Mailchimp Marketing Platform. I dug into the details to see what it means for our clients and for us (we use Mailchimp, too). I’m pretty stoked about it. Here’s why. Why we’re excited...
Can something that sounds boring really turbocharge your small business? When we’re talking about content strategy, the answer is a big, fat, enthusiastic yes. But first, a story. Let’s imagine it’s a big summer holiday weekend. Your entire family and most of your friends are eagerly awaiting the...
Trust is the glue of life. It's the most essential ingredient in effective communication. It's the foundational principle that holds all relationships. – Stephen Covey Amen, Stephen, amen. That quote pretty much sums up my approach to all of my clients. I have to trust you,...
When new “work” friends ask me about my business, I am invariably asked how I get clients. I always feel super lucky to respond, “Referrals. I have an awesome network.” Even better: I don’t attend networking events anymore. Better than that: People tell me they’ve heard my...
Journalists and TV producers are regular people. Shocking, I know. But if you are a small business owner who is looking for publicity, journalists, editors, columnists, and TV producers can seem like a very scary, rude, hard-to-reach bunch of people. Well, the good news is not only...
A couple of months ago, I had an epiphany. I had edited my fair share of bios over the years, which generally went like this: Current job title, past job title and duties, and more past job titles and duties. List education and maybe some awards...