Now that you have tossed aside your editorial calendar, you might be struggling with creating relevant content during the pandemic. Start with these four ideas and see where they take you. 4 ideas for creating relevant content during the pandemic And by the way, none of these...
If you are struggling to adjust during this pandemic, I got your back. I pulled together some awesome advice on how to survive this crisis as a business owner or leader. It’s helped me, and I hope it helps you. Also, welcome to the club. Most...
Depending on what industry you’re in, you might suddenly find yourself with a little more time on your hands than usual. Time for some DIY marketing? Sure, why not? I’ve been talking to a lot of companies who are focusing on marketing right now. Yes, really....
I’ve been asking myself if marketing during a pandemic matters. As the owner of a marketing agency, you’d assume my answer would be a resounding yes. My answer might actually surprise you. Does marketing during a pandemic even matter? Whether or not marketing during a pandemic matters...
As a business owner, you love your company. It’s your baby, after all. If you want your company to grow, other people (prospects and client) need to fall in love with it, too. That’s why you need to create a brand story. When you’re facing a...
Your email signature is often overlooked as a marketing tool. Instead of just providing people with your title, company name and phone number, a little creativity can pay off – literally. Why is your email signature such a great marketing tool? First of all, dozens or even...
A landing page is a not-so-secret weapon in every marketer’s tool bag. To ensure you have a landing page that converts, follow these five proven strategies. What is a landing page? A landing page is a promotional (rather than educational) page on your website where people take...
Email marketing remains one of the most effective marketing tactics. With an average ROI of 4,400% - a number that hasn’t budged in years – it’s time to get serious and improve email marketing efforts. 1. Want to greatly improve email marketing? These 10 tips are basically...
After all the time, money and thought you put into your marketing efforts, you don’t want to leave anything to chance. Could one tiny piece of paper undo all of your work? Yes. Bad business cards will torpedo your marketing efforts. I attended a huge networking...
Go to any networking event, and you’ll meet at least one person whose company desperately needs a better value proposition. In fact, they need my friend Josh’s sex or Tylenol method of clearly articulating what they do. Josh left behind the CMO life to help technology...