I’ve had some head-scratching conversations about taglines over the years. It seems that when a company lacks a strong brand message and identity, they think a tagline will fix everything. Just as having a baby won’t fix a marriage, a pithy phrase will not fix...
For years I’ve been railing against using business jargon and buzzwords in your marketing. As it turns out, journalists can’t stand them either. In fact, it might get your pitch for a story immediately thrown in the trash. According to this new report from Cision, journalists...
I’ve been seeing far too many website home pages lately that are a hot mess of too much information and no organization. Repeat after me: “I don’t need to put everything plus the kitchen sink on my website home page.” Say it a few more times...
I recently stumbled across an article that dove into the difference between B2B and B2C marketing. Some of the advice was solid, but overall, I didn’t agree with a lot of what was said. In short, the author forgot to mention something that is fundamental...
Last week, I wrote about marketing tactics that I have tried over the years – and that completely failed to help grow my agency. This week, I thought it would be fun to share the marketing campaigns that have worked. Marketing campaigns that have been successful Remember,...
Marketing is all about experimenting to see what works and what doesn’t. Even though I’m an expert in the field, some marketing tactics I’ve tried have not worked. These marketing tactics #failed When I say that these marketing tactics didn’t work, I mean they didn’t contribute to...
Case studies are the red-headed stepchildren of content marketing; they are mostly ignored. That’s a shame, because, done right, a case study can be a really powerful lead generation tool. Why I love case studies – and you should too They’re short Case studies do not have to...
It’s notoriously difficult to measure the success of blogging, because it’s a long-term game. One blog post probably won’t lead to anything. Years of blogging hopefully will. Because hope is not a strategy, let’s dive into how to measure blog success. Unfortunately, this is not a...
Do you get excited about new marketing ideas? Do you love to run after them, leaving behind what you’re already doing? Do you think that shiny new thing will fix all your lead generation woes? If so, your marketing could have a squirrel problem. I’ve written before...
Clients are people – we all know that. But your marketing may have accidentally turned them into objects, dollar signs or numbers on a spreadsheet. Let’s figure it out together. And then let’s fix it. The inspiration for this blog post is courtesy of a fantastic article...