Last week, I wrote about marketing tactics that I have tried over the years – and that completely failed to help grow my agency. This week, I thought it would be fun to share the marketing campaigns that have worked. Marketing campaigns that have been successful Remember,...
Marketing is all about experimenting to see what works and what doesn’t. Even though I’m an expert in the field, some marketing tactics I’ve tried have not worked. These marketing tactics #failed When I say that these marketing tactics didn’t work, I mean they didn’t contribute to...
Case studies are the red-headed stepchildren of content marketing; they are mostly ignored. That’s a shame, because, done right, a case study can be a really powerful lead generation tool. Why I love case studies – and you should too They’re short Case studies do not have to...
It’s notoriously difficult to measure the success of blogging, because it’s a long-term game. One blog post probably won’t lead to anything. Years of blogging hopefully will. Because hope is not a strategy, let’s dive into how to measure blog success. Unfortunately, this is not a...
Do you get excited about new marketing ideas? Do you love to run after them, leaving behind what you’re already doing? Do you think that shiny new thing will fix all your lead generation woes? If so, your marketing could have a squirrel problem. I’ve written before...
Clients are people – we all know that. But your marketing may have accidentally turned them into objects, dollar signs or numbers on a spreadsheet. Let’s figure it out together. And then let’s fix it. The inspiration for this blog post is courtesy of a fantastic article...
Now that you have tossed aside your editorial calendar, you might be struggling with creating relevant content during the pandemic. Start with these four ideas and see where they take you. 4 ideas for creating relevant content during the pandemic And by the way, none of these...
If you are struggling to adjust during this pandemic, I got your back. I pulled together some awesome advice on how to survive this crisis as a business owner or leader. It’s helped me, and I hope it helps you. Also, welcome to the club. Most...
Depending on what industry you’re in, you might suddenly find yourself with a little more time on your hands than usual. Time for some DIY marketing? Sure, why not? I’ve been talking to a lot of companies who are focusing on marketing right now. Yes, really....
I’ve been asking myself if marketing during a pandemic matters. As the owner of a marketing agency, you’d assume my answer would be a resounding yes. My answer might actually surprise you. Does marketing during a pandemic even matter? Whether or not marketing during a pandemic matters...