As a business owner, you love your company. It’s your baby, after all. If you want your company to grow, other people (prospects and client) need to fall in love with it, too. That’s why you need to create a brand story. When you’re facing a...
Your email signature is often overlooked as a marketing tool. Instead of just providing people with your title, company name and phone number, a little creativity can pay off – literally. Why is your email signature such a great marketing tool? First of all, dozens or even...
A landing page is a not-so-secret weapon in every marketer’s tool bag. To ensure you have a landing page that converts, follow these five proven strategies. What is a landing page? A landing page is a promotional (rather than educational) page on your website where people take...
Email marketing remains one of the most effective marketing tactics. With an average ROI of 4,400% - a number that hasn’t budged in years – it’s time to get serious and improve email marketing efforts. 1. Want to greatly improve email marketing? These 10 tips are basically...
After all the time, money and thought you put into your marketing efforts, you don’t want to leave anything to chance. Could one tiny piece of paper undo all of your work? Yes. Bad business cards will torpedo your marketing efforts. I attended a huge networking...
Go to any networking event, and you’ll meet at least one person whose company desperately needs a better value proposition. In fact, they need my friend Josh’s sex or Tylenol method of clearly articulating what they do. Josh left behind the CMO life to help technology...
In 2015, I learned a very hard lesson. I had already been in business for six years when I was scolded for not knowing what my marketing budget was. It made me feel like a fraud – especially since I own a marketing agency. I have...
When it comes to marketing, people are excited about the new - new platforms, new methods and new tools. You rarely hear about the old school marketing tactics that still work. Well, I was recently featured in this article on G2 in which I – and...
Every industry has bad actors who screw over clients. This is particularly true in marketing. I have heard some horror stories, most involving marketing companies who ghost clients. Some people are super sneaky – what we call “an eel in snake’s clothing” (h/t to Disney’s Robin...
Last week, I read an article that changed my life – the part that is consumed by being CEO of a marketing agency. As it turns out, we’ve been measuring content marketing all wrong. In this article, Robert Rose lays out his argument. You don’t need...