Let’s cut right to the chase: yes, video marketing is still a thing in 2020. In fact, it’s more important than ever. People love videos When it comes to content, 54% of consumers prefer to watch videos from brands*. In fact, they like it so much that...
If you want to streamline website content without watering down your company’s brand, think like a website visitor. When you go to a new website, you want to quickly confirm that yes, this company can help me. The more focused your web content is, the...
As you think about your company’s content marketing in 2020, I’d like to challenge you to try something new. What can you do to get your clients in on the act? A recent blog post by Mark Schaefer has me thinking about this … a lot....
As a business owner, you love your company. It’s your baby, after all. If you want your company to grow, other people (prospects and client) need to fall in love with it, too. That’s why you need to create a brand story. When you’re facing a...
Your email signature is often overlooked as a marketing tool. Instead of just providing people with your title, company name and phone number, a little creativity can pay off – literally. Why is your email signature such a great marketing tool? First of all, dozens or even...
A landing page is a not-so-secret weapon in every marketer’s tool bag. To ensure you have a landing page that converts, follow these five proven strategies. What is a landing page? A landing page is a promotional (rather than educational) page on your website where people take...
Email marketing remains one of the most effective marketing tactics. With an average ROI of 4,400% - a number that hasn’t budged in years – it’s time to get serious and improve email marketing efforts. Want to greatly improve email marketing? These 10 tips are basically rules...
After all the time, money and thought you put into your marketing efforts, you don’t want to leave anything to chance. Could one tiny piece of paper undo all of your work? Yes. Bad business cards will torpedo your marketing efforts. I attended a huge networking...
Go to any networking event, and you’ll meet at least one person whose company desperately needs a better value proposition. In fact, they need my friend Josh’s sex or Tylenol method of clearly articulating what they do. Josh left behind the CMO life to help technology...
Our clients almost always have three goals: increase brand awareness, increase number of leads and increase sales. Of the three, brand awareness is tricky to measure. Three metrics (detailed – along with many others – in this article) can help. How to measure brand awareness Wouldn’t it...