This year has been busy, both personally and professionally, and at times, I’ve struggled with how to make time for marketing. I’ll look at my project and task lists, and I’m overcome with a sense of urgency. As a result, I’ll push aside some of...
The importance of following up has become a theme in my life lately. When I see a pattern, I pay attention. After thinking on it, I have come to realize that this simple, easily overlooked activity is one of the top drivers of marketing success. Let...
During a client call today, the web designer and I realized something: Our mutual client’s website content is not speaking to all their target markets. This is something that happens very often to companies of all shapes and sizes. You grow quickly – and you...
Yes, website copy – not just website design – can make a huge difference to your bottom line. A massive website redesign I recently worked on for a nonprofit saw traffic and leads nearly double less than a month after it launched. This nonprofit already had...
When the pandemic hit last spring, did your sales funnel shrivel up? If a lot of your lead generation happened in person at events, the answer is probably yes. Because in person gatherings will become scarce during the colder winter months (not to mention the...
When you consider that 2.75 million blog posts are published each day on WordPress websites alone, it might be time to start questioning the future of business blogging. How the heck are you supposed to get noticed when such a staggering amount of content is appearing...
When the going gets tough – and my god 2020 has been a year – the tough need to stand out. This is where brand messaging guidelines come in. And this is why every company needs them. Brand messaging guidelines will help you gain clarity on what...
Scrolling sliders (also called carousels and rotating offers) are a huge no-no on your website – especially on the top of your home page. They are not cool, edge-y or useful. In short, they’re a total waste. Here’s why: People ignore scrolling sliders Just like we ignore banner...
A successful marketing campaign arrives in the right place, at the right time, with the right message. I know that’s not super helpful, which is why we get asked, “What time should we send marketing emails?” I wish I had a straightforward answer. It really depends...
Do you get excited about new marketing ideas? Do you love to run after them, leaving behind what you’re already doing? Do you think that shiny new thing will fix all your lead generation woes? If so, your marketing could have a squirrel problem. I’ve written before...