When it comes to marketing, people are excited about the new - new platforms, new methods and new tools. You rarely hear about the old school marketing tactics that still work. Well, I was recently featured in this article on G2 in which I – and...
Last week, I flew to and from Toronto in one day to present at a conference for talent acquisition professionals. Time will tell if this public speaking gig will generate leads or result in any new clients. Here’s what I did to help ensure this opportunity...
Business growth relies on lead generation, and in our digital world, lead generation relies on being “findable” during micro-moments. Here’s what that means, why it’s important and how to make sure you’re “findable”. What are micro-moments? Micro-moments are the instant when your potential client thinks, “Goddammit, I need...
I wasn’t out there looking for the winner of the worst sales pitch ever. That person found me. Here’s an email I received through the contact form on my website: We are Digital Advertisement Company guiding Advertisers to enhance their digital growth & strategy to achieve more...
I have an important public service announcement for small business owners: “Sex with Strangers” marketing is not marketing. So please stop doing it. I’m sure that’s one of the oddest things you’ve ever heard so think of it this way. You’d never walk up to a stranger...
A few of our clients want to grow their email lists, so this topic has been very top-of-mind for me. Once you know the basic rule to grow an email marketing list, it’s a pretty straightforward process. Here’s what I’ve been telling them: One easy rule to...
One of the first questions I ask prospective clients is, “What is your budget?” Most people have no idea how much “marketing” costs, so they don’t know how to answer. (This also leads me to believe they don’t have a marketing budget. Newsflash: You need...
A kick-ass call to action is key to the success of any marketing program. Once you have the message and offer nailed down, you’re not done. You still need to make sure your target market does something to move forward – preferably towards a purchase. Because...
My company acquired a small social media marketing agency on January 1 of this year. (Thank you, it is pretty great, but my god, it’s been so much work!) As I’ve talked to all these new clients, I have been fielding the same question over and...
In two days, I’ve had two conversations with potential clients about how to build thought leadership. If this is also one of your goals for 2019, here’s what I told them to do: How to build thought leadership This is not rocket science, which is why I...