Gearing up for a fabulous 2019? If you are, then one of the things you might be working on is a new sales presentation. This is such a great opportunity for you to shine, leave a lasting impression and convince a prospect that you are...
The entire point of creating and implementing a marketing strategy is to grow your business. Pretty straightforward, right? What’s not (always) straightforward is tracking its progress. With so many moving pieces and variables, it can be hard to tell if the strategy is working. 7 signs...
It never ceases to amaze me how often basic social media marketing etiquette rules are broken by successful and socially-adept-in-real-life professionals. I know we're not perfect - no one is - and rules will be accidentally broken. The problem with breaking these rules is that...
Most people would agree that marketing’s primary purpose is generating leads at the top of a sales funnel. Marketing success is evaluated on the ROI of activities: the number of leads and qualified leads generated and how fast those conversions happen. What happens after that...
At its core, marketing is about successfully communicating. Though much of our communication in the 21st Century takes place in email and on social media, we still have marketing conversations on the phone, in person and via video calls. It’s critical to ensure those in-person...
We recently received a flurry of requests to create email lead nurture campaigns – all because one client saw so much success with the campaign we created for her that she told everyone she knew. Talk about awesome word-of-mouth! Because it’s very easy to get this...
Before we get into emails that increase sales, a story. Since I was a teenager, I’ve laced up my sneakers and headed out for a daily 30-minute walk. For me, it’s the ideal way to start the day. I let my mind wander, listen to the...
If you're struggling to convert prospects into clients, it could be that your sales copy simply needs a little tweak here and a little adjustment there. I'll tell you how - keep reading! But first, a story. This past summer, Nicole Krug from SocialLight and I got...