Social listening is really no different than in-person listening. It’s like walking into a party, approaching a group of people, listening to what they’re saying and then joining in with valuable insight or a question. Instead of doing it in-person though, you’re doing it online. Here’s...
Think about your favorite brand for a sec. I’m guessing you can easily recognize the brand – even without seeing the name. You recognize it by its logo, style, design, pattern, or color. It stands out – because the company behind it has created a...
There are so many easy marketing projects out there that are easily overlooked by small business owners. Understandable – we’re all busy! Let’s run through ten that can have a positive impact on your sales. 1. Set a manageable goal for each quarter It’s so easy to...
If you are just getting started with your small business, you need a basic marketing strategy that is straightforward and avoids all the bells and whistles. There’s plenty of time for fancy strategy down the road. Right now, you just need to get on the...
Twitter chats are an often-overlooked social media marketing strategy, which is a shame. They can be super fun and worthwhile – if you approach it with the right mindset. A couple of weeks ago I guest hosted the always awesome #BizHeroes Twitter chat. My chat’s topic?...
We’re nearly halfway through 2017, so you’re probably wondering why I’m writing about social media marketing trends now. Well, trends don’t only pop up in December or January. Trends can start – and gain steam – any time of the year. Here are eight social media...
You might be wondering whether Pinterest marketing should even be part of your overall marketing strategy. Well, the answer is yes if: You want to reach Millennials and Gen Xers You want to reach households with incomes of $50k or higher You want to increase...
I firmly believe that LinkedIn is underutilized and undervalued – especially by small business owners. LinkedIn marketing should absolutely be part of your marketing strategy simply because people go there to find expert advice, useful information, new clients, and vendors. So let’s all agree that we’ll...
Think your business doesn’t need to bother with Instagram marketing? Well, think again. It’s likely your audience is on the platform. According to Instagram, over 400 million people use the app every day, and 70% follow a business on Instagram. So let’s talk about how your...
Twitter is a firehose of information. Always has been, always will be. So in order to cut through the noise, you need some Twitter marketing tricks up your sleeve – and I have some! As we continue our Social Media Marketing for Small Business Series, it’s...