Our clients almost always have three goals: increase brand awareness, increase number of leads and increase sales. Of the three, brand awareness is tricky to measure. Three metrics (detailed – along with many others – in this article) can help. How to measure brand awareness Wouldn’t it...
All of us marketers love to complain about Facebook and its constantly changing algorithms. If Facebook has mostly worked for your business, don’t give up on it yet. Facebook Messenger marketing might just be your saving grace. Here’s why: Messages sent via Facebook Messenger have an average...
Every industry has bad actors who screw over clients. This is particularly true in marketing. I have heard some horror stories, most involving marketing companies who ghost clients. Some people are super sneaky – what we call “an eel in snake’s clothing” (h/t to Disney’s Robin...
With all the emphasis on B2C social media marketing, you’d think B2B social media marketing was really hard – or impossible. It’s neither. But it is different. B2B Social Media Marketing Tips Use B2B-focused channels LinkedIn, Medium and Twitter are the best social media channels for B2B companies....
If your small business has been around a while, you likely have created a big stack of blog posts, shot a bunch of videos, written an ebook or two and gathered testimonials. Instead of creating even more new stuff, save yourself time and do one...
Your clients are using social media, which means you need to be on it. And because I know you’re a busy entrepreneur or small business owner, let’s make this discussion super simple. If you only have time to be on one social media network for...
Because you can’t just throw up a bunch of text on your social channels and call it a day, let’s talk about some easy tools for creating social media content. Of course, there are a lot of options out there, so I put together a...
Have you ever considered using A/B testing? And have you thought, “Man, that sounds like too much work. Why bother?” Listen, I get it. Small businesses owners are too busy, and we really don’t want to add anything else to our plates (and yes, that includes...
A zillion technology years ago, aka, only a few calendar years ago, blog comments were da bomb. Every blogger, every brand, every small business owner chased them as if they were the pot o’ gold at the end of the rainbow. And in a way,...
Just when you think you’re on all the social networks that matter, new ones appear seemingly overnight. In fact, over the past couple of years, while I was happily socializing on Facebook and Instagram, plenty of brand new networks were brewing. Now that I’m well acquainted with...