Have you heard the chatter about Bluesky yet? It’s a yet-to-be-publicly-launched social media network that people are calling an alternative to Twitter. It’s in private beta right now, and though I signed up for it, I have not received access yet. Apparently, the wait list is...
If your social media engagement sucks, this article is for you. So many factors go into a successful strategy. Many of them you can control, but some you cannot. Enough with the chit-chat. Let’s dive in. What to do if your social media engagement sucks We are going...
After an insanely busy month, I started catching up on my reading last week, and an article on engagement and usage of social media apps caught my eye. I used it as a jumping off point for two lists – which social media apps are...
After years of seesawing relevance and start-and-stop attempts at actually making money, two new Twitter features that allow users to monetize their content are opening up. Because I recently wrote about Substack and content monetization in general, this led me to ask: What content will...
In the marketing world, we’re always experimenting with content to figure out what drives social media engagement. I recently found an infographic that sheds some light on this topic. Note I said “some.” The data below is not a magic bullet, but it may be helpful...
Twitter’s security issues, loss of active users and revenue woes are well documented, to the point that many people had been writing off the social media network. Well, guess what? I did a little research and lo and behold, Twitter is still relevant in 2020. Here’s...
Last week, I wrote about marketing tactics that I have tried over the years – and that completely failed to help grow my agency. This week, I thought it would be fun to share the marketing campaigns that have worked. Marketing campaigns that have been successful Remember,...
No matter what your goals are, social media marketing success boils down to one thing: an engaged audience. Let’s say Brand A “only” has 1,000 followers on Instagram, and 500 of them actively like, comment or click on posts. Compare that to Brand B, which has...
When you were busy working, you probably missed these big social media updates. Since they will affect your marketing strategy, let’s dive in! LinkedIn targeting: build a better ad Lookalike audiences have come to LinkedIn! Ok, they call it “Audience Expansion” but it’s the same thing. Create...
It’s truly depressing to create great content that gets zero attention. Here are some questions to ask if no one is reading your blog – and what to do about it. If no one is reading your blog … are you sharing them? To paraphrase that famous...