Back in June, I wrote about some really terrible marketing I had been subjected to so far this year. Well guess what? The marketing mistakes just keep on comin’. I find no joy in pointing out others’ mistakes. We are all human, and we all mess...
There are many different types of writing out there – fiction, nonfiction, investigative, opinion pieces, dissertations, legal briefs, scripts, screenplays – and then there’s the whole world of marketing writing. Copywriting is a pretty big catch-all term, but web writing falls into its own category. And...
Over the past few months, I’ve been subjected to some truly bad marketing. I’m not talking about horrendous missteps that generate bad publicity and drag down profits. Instead, I’m talking about very basic mistakes that never should have happened in the first place if someone had...
Even though I consider myself a highly organized person, reviewing and maintaining my own marketing has been largely ad hoc. Til now. I finally sat down and created a schedule that you can also use to keep your marketing updated. This is a huge relief; it’s...
The Internet is littered with articles about measuring social media success. What about all the other channels we (businesses of all shapes and sizes) use? If you want to know how your efforts are working, you need to measure content engagement everywhere - on your...
During a client call today, the web designer and I realized something: Our mutual client’s website content is not speaking to all their target markets. This is something that happens very often to companies of all shapes and sizes. You grow quickly – and you...
I’ve been seeing far too many website home pages lately that are a hot mess of too much information and no organization. Repeat after me: “I don’t need to put everything plus the kitchen sink on my website home page.” Say it a few more times...
Yes, website copy – not just website design – can make a huge difference to your bottom line. A massive website redesign I recently worked on for a nonprofit saw traffic and leads nearly double less than a month after it launched. This nonprofit already had...
When you’re an expert in something, you forget that not everyone else is. Because website content, user experience and design best practices are like second nature to me, I now realize I was wrong about DIY websites. They are not a good idea. Unless you are...
Scrolling sliders (also called carousels and rotating offers) are a huge no-no on your website – especially on the top of your home page. They are not cool, edge-y or useful. In short, they’re a total waste. Here’s why: People ignore scrolling sliders Just like we ignore banner...