If you’re ready to turn your website from a fancy online brochure into a lead generating machine, you’ve come to the right place. Once you get people onto your website – whether it’s via organic search, word of mouth or a social media ad –...
Do people mistake your website for a novel? Hate to break it to you, but all of that website content is hurting your business. Unfortunately, this is a common trap that small business owners fall into, because… It’s easy to write too much website content So don't...
You know you need to outsource digital marketing when your head feels like it’s going to explode. Doesn’t matter whether you’re a small business owner or CMO. We are all constrained by one constant: time – or lack thereof. A few years ago, I saw a...
If you are just getting started with your small business, you need a basic marketing strategy that is straightforward and avoids all the bells and whistles. There’s plenty of time for fancy strategy down the road. Right now, you just need to get on the...
Learning how to write website content is not easy. It’s both an art and science. It’s art because you need to grab and keep visitor attention with messaging that speaks directly to them. It’s science because certain things you do can yield results – but...
Have you ever considered using A/B testing? And have you thought, “Man, that sounds like too much work. Why bother?” Listen, I get it. Small businesses owners are too busy, and we really don’t want to add anything else to our plates (and yes, that includes...
Do you love your company’s about page? Does it help you close the sale and win new clients? Yes, no, maybe so? I started thinking about the importance of the about page on Monday. I was talking to my friend Brian about the sales process, and...
A one page website sounds so easy to create, doesn't it? After all, it's only one page! How hard can it be? In fact, it's super hard. Think about it - you only have a finite space in which to share your message and engage the...
A couple of weeks ago, one of my friends posted a quick question on Facebook: “I need a new dermatologist. Does anyone have a recommendation?” Yup, absolutely, I thought—my dermatologist! I figured it would be easy to just look up the dermatologist’s website and post...
An interesting controversy popped up on Instagram a few months ago. I follow Josh Ostrovsky (@thefatjewish), a crass, over-the-top (and hilarious) insta-celeb who posts funny memes and photos on a daily basis. Back at the end of August, he landed in hot water when he...