Earlier this spring, a client asked this very question – how much website content builds trust and authority? Once I explained, it was quickly followed by, “Oh, so I really do need all this. OK!” This particular client needed content that brought their niche legal expertise...
As we gaze down the road towards Q4 and a successful close to 2021, it’s a great time to audit your marketing strategy and start making plans for an even better 2022. And while I know “audit” is a scary word, it doesn’t have to be....
Industry specific web design and marketing agencies sound like a fabulous idea on the surface. They know your industry! What’s not to love about that? But they could actually hinder your marketing … and therefore your sales … and therefore your company’s overall growth. Avoid industry-specific...
A website for your personal brand will help you stand out in a sea of competition. When you work in a crowded field (like Realtors, consultants, attorneys and coaches), this is so important, at least if you want to meet your goals. A website for your...
So many people are re-evaluating their lives during this pandemic – especially around work/jobs/careers. If you’ve been tossing around a new business idea, a great way to test the concept is with a one page website. Why? Because you have nothing to hide behind. A one page...
I know marketing can be especially hard to keep up with, so I’m going to share the best kept marketing secret. Some of the world’s best marketing tips and educational content are hidden in plain sight. Those marketing platforms you use? They are built by companies...
It’s hard to be objective about your company’s website. Even if you didn’t write the content, you are too wrapped up in the company to take a cold, hard look at it. So … here are five ways to tell if your web content sucks. Your...
Most small businesses do not bother looking at Google Analytics metrics, let alone installing it on their website. The reasons vary, from not knowing how to use it, to being strapped for time. However, if you’re not paying attention to Google Analytics, you could be...